How to Improve Your SEO Using Content Marketing
If you haven’t been following the SEO trend, you’d be shocked to know that the industry is rapidly moving from a keyword-focused approach to a more topic-driven concept. Search engine juggernaut, Google, has been making strides and developments on its algorithm, along with rebranding its ad network.
This SEO Melbourne change has been present for a while now, and many online marketers are shifting their focus to a more topic-driven content marketing approach. If you want to hop into the bandwagon, we’ve got some spicy tips that will help make your transition a little bit smoother. Discover more here!
Audit Your Current Site
The first step towards recalibrating and revamping your SEO strategy is to understand where your current site is gaining and where it is losing. There is an excellent chance that you have some core service pages and top-level tutorial pages that are sitting within striking distance on the second page. So, with that said, how do we improve their Google rankings? Here’s what you need to do:
Establish and build backlinks to that page
Create content for your sub-topics that will link back to that page.
Improve user engagement and functionality on these pages.
Expand your existing content by making it more informative, easy to read, and user-friendly.
Build Your Website Architecture
As most content marketers would agree, the best way to establish your information architecture is through a pyramid approach that’s segmented by comprehensive categorisation. One good example is Hubspot’s ‘Topic Clusters.’ The idea about it is using internal links to improve the SEO Melbourne rank of your core service pages. You can do this by building sub-topics around a central piece of content within your website. For example, if you’re going to build out a tree around “Comprehensive,” you’d want to build out sub-level pages on sub-topics like:
- Comprehensive Manifesto
- Writing Comprehensive Frameworks
- Comprehensive Sprint Planning
- Extensive Testing
Use New Content to Improve Existing Rankings
If the new SEO approach is all about topic-driven content marketing, then it makes a lot of sense to create as much relevant content as you can. Content is what drives and compels people to stay and engage in your website. If your target audience finds your site as a relevant source for information and services, Google will recognise that right away. In turn, you will have a much higher ranking, no matter what keywords you’re ranking for. So, make sure you create new content to improve your existing rankings right away.
With the current content-centric SEO trend, there’s nothing left to do but adapt. That’s what will make your SEO Melbourne strategy survive. Hopefully, by following these three core tips, you can establish a more content-driven SEO approach. For more tips and helpful guides, discover more here by subscribing to our newsletter.